Retail Archaeology

Retail Archaeology is a YouTube channel dedicated to exploring the history of retail, focusing on the rise and fall of malls and stores. Launched in June 2016, the channel has amassed a dedicated community of over 221 members, with 98 actively supporting the creator through Patreon. Their content extends beyond simply documenting dying malls; it includes insightful explorations of vintage retail artifacts like magazines, catalogs, toys, and games, offering a unique blend of history and nostalgia. The channel's estimated monthly earnings range from $100 to $1000, reflecting a growing audience and consistent content creation. What sets Retail Archaeology apart is its focused niche within the history genre, providing a specific and captivating look at a often overlooked aspect of consumer culture and its evolution. The channel successfully caters to a niche audience passionate about retail history, vintage collectibles, and urban exploration.