Ullpodden och Ullförmedlingen - Swedish Wool Community

Ullpodden och Ullförmedlingen (The Wool Podcast and Wool Agency) is a Swedish podcast and online marketplace dedicated to supporting the sustainable use of Swedish wool. Launched in March 2019 as a Leader project with Upplandsbygd, this initiative aims to improve the accessibility of Swedish wool. The project’s podcast explores various aspects of wool production, processing, and use, providing valuable insights into the industry. The accompanying marketplace facilitates direct connections between wool producers and buyers, fostering a thriving community. Currently boasting 66 total members, with 37 active paid subscribers, the project has generated estimated earnings between $155 and $620, demonstrating growing interest and community engagement. Ullpodden och Ullförmedlingen stands out by uniquely combining a podcast with a dedicated marketplace, addressing a niche market and promoting sustainable practices within the Swedish wool industry.